The Team

Distinctions is built on our professional experience and passion for creating sustainable business practices, a large network of highly skilled coaches and our proven track record in the areas of business strategy, leadership development, executive coaching, mentoring and organisational development and design. As a team we offer experience and scalable expertise


Dayna Caceres | Business Strategist & Organisational Development Specialist

Dayna works with organisations to help them navigate the ever-changing complex nature of work and improving workforce productivity and effectiveness. She founded Distinctions in 2011, having achieved success in Financial Services, where she led a team to build and sell a multi-million euro business. She blends her business experience of aligning strategy and processes with her deep understanding of personal effectiveness to achieve meaningful outcomes at a personal and organisational level.

At the core, it’s about empowering people in business by promoting strategic thinking, implementing self-sufficient work practices and delivering sustainable results. She brings a balanced level of honesty, empathy and respect that both challenges and supports her clients through their development. This coupled with her understanding of how behaviours, personality, and motivational drivers are formed is a powerful tool for building self-awareness.

Key areas of expertise:

Aligning organisational culture with work practices • Business, Team and Executive Coaching • Leadership development and shaping multi-disciplinary teams • Emotional Intelligence • Strategic Change Management • Business Mentoring • Training and facilitating groups • Structuring operational frameworks to deliver business & customer solutions • Building customer centric business models • Creating brand equity in B2B and B2C markets • Sales channel and distribution strategy.


Masters in Business Practice (Hons); Diplomas in Strategic HR Management (Hons), in Business & Executive Coaching (Hons), in Marketing Strategy & Digital Strategy (Hons), and Business Studies; Neuro Science Behavioural Practitioner, Accredited assessor of all BPS Occupational, Ability and Personality Psychometric Tests; Emotional Capital (ECR 360) / EQi 360 & MBTI.


Peter McDermott | Organisational Development Consultant, Coach & Facilitator

Peter specialises in organisational effectiveness, process improvement, staff motivation and leadership development, with a particular interest in team dynamics. He is an experienced negotiator with a proven track record in setting-up and managing high stake affiliate programmes, organisational development projects and multi-disciplinary teams. His professional and academic experience enables him to design and implement work practices that deliver on client’s goals at all levels of the organisation.

With over 20 years’ experience in the Financial Services sector, he has an in-depth understanding of the complexities involved in achieving productive working environments, effective cross departmental functions, and getting the best out of internal and external business relationships. Peter is passionate about empowering clients to succeed, helping them structure their businesses to drive excellence in people and processes.

Key areas of expertise

Organisational Behaviour • Aligning organisational culture with operational systems and processes • Leadership development and shaping multi-disciplinary teams • Business and Executive Coaching • Negotiations • Contact Centre Management • Training and facilitating groups • Affiliate Programmes • Systemic Team Development.


Diplomas in Advanced Systemic Team Development, in Organisational Behaviour (Hons), and in Business & Executive Coaching; Certified Project Manager; Accredited Neuro Science Behavioural Practitioner, Psychometrics assessor of Occupational Tests (BPS), Belbin Team Roles and ECR 360. Accredited member of the Chartered Insurance Institute of Ireland (A.C.I.I.).

Distinctions Associate Network

Patricia Conlon | Executive Coach and HR Professional

Patricia is an experienced Coach and Human Resources Executive. In addition to her coaching practice, she holds a senior role with a Technology company, has worked in the financial sector, and with business start-ups establishing foundations for high performance. Her areas of expertise include leadership, personal development, staff retention and building high performance teams.


MBS; (Hons) Diploma’s in Executive Coaching and Strategic HR; Certified administrator of EQi 360, ECR 360, DiSC and MBTI psychometrics; Master Practitioner in Business Human Neuro Management.

Ronan Berry | Executive Coach

Ronan comes to the field of executive and business coaching with 10 years’ experience as a civil engineer and a general manager of an international indigenous company in the building materials sector. A key aspect of his role involved keeping his team motivated and engaged as the challenges borne out of the economic recession hit. This became a key driver that led to the establishment of his coaching practice.


Diploma in Executive Coaching (Hons); Certificate in Psychology; Certified administrator of ECR 360; Member of European Mentoring and Coaching Council and Member of Institute of Engineers of Ireland

Fabio Grassi | Executive Coach, Facilitator and OD Architect

Fabio has over 20 years’ experience in training and development within the Technology, Food, Pharmaceutical and Financial Services sectors. He has a proven track record in design, development and delivery of powerful organisational development programmes focused on engaging professionals in rapid behavioural change at all organisational levels.


INLPTA Master Practitioner Coach; M.Sc. Organisational Behaviour; Master Trainer; EQ Certified Trainer; Certified administrator of DiSC, EQi 360 & MBTI.

Justin Kinnear | Executive Coach and L&D Professional

Justin has more than 20 years’ experience working with leading organisations and business professionals as a Coach, Trainer, Consultant, Project Manager, Facilitator, and Senior leader. His career experience includes IBM, The Irish Management Institute, Creative Labs, and Britvic PLC. He has also published two business titles and presents at conferences around Ireland.


Accredited Certified Coach with ICF. EQi 360 psychometrics certified assessor. MBA (specialising in human change behaviour). B.Sc in Engineering. H.Dip in Engineering.

Michelle Dinneen | Executive Coach and L&D Professional

Michelle has over 17 years’ experience working in HR, Learning and Development and Operations in highly regulated multinational environments. Her areas of expertise include Executive Coaching and L&D interventions in the areas of emotional intelligence, team development, career progression/transition, and enhancing communication skills.


Certificate in Business and Executive Coaching; MSc in Human Resource Leadership; H.Dip Personnel Management; Accredited assessor of all BPS Occupational, Ability and Personality Psychometric Tests; EQi 360, Margerison McCann Team Management Profile (TMSDI) and Talent Development 360.

Maura Dolan | Executive Coach and Coach Trainer

Maura has over 20 years’ experience as an Executive Coach and Coach Trainer, delivering a range of corporate coaching and executive coach training services to the corporate sector, state, semi-state, and professional organisations at senior management level. She founded the Life & Executive Coaching Institute, offering QQI accredited Coach training programmes.


Master Coach & Executive coach trainer; Diploma in Executive Coaching (Hons); NLP Practitioner; Accredited assessor of all BPS Occupational, Ability and Personality Psychometric Tests; DiSC; EQi 360™

Tom Armstrong | Executive Coach

Tom has over 25 years business experience in the Motor industry, Investment, Property, Equestrian, Hotel and Leisure sectors. His last 15 years were in Finance Director and CFO roles. His innate people and communication skills, background and training, enable him to understand the complex dynamics of companies, leadership and performance.

Qualifications: MSc in Business and Executive Coaching; Personal Profile Analysis Practitioner; ECR 360; BBS Business and Economics; Chartered Accountant; Associate member of the Association for Coaching in Ireland.

Dearbhalla Baviera | Executive Coach and Facilitator

Dearbhalla has over 20 years’ experience working in blue chip and big five management consultancies. Bringing together her professional experience in change management, project management, strategic planning, communications, and training, she delivers high impact executive coaching support to clients.

She works with clients to help them understand their authentic leadership style in terms of driving their own, and their team’s performance. Areas of expertise include; managing stakeholders effectively, communicating with confidence, increasing assertiveness and resilience, raising your profile, productivity, delegating and work/life balance.

Barbara Nugent | Executive Coach

Barbara has over 25 years’ experience in senior management finance roles. She has significant people management experience having led teams and cross functional projects in multinational organisations. Her experience of developing high performance teams and coaching individuals through their journeys to leadership inspired her to move into the world of coaching, in an effort to share the power of coaching on a wider stage.


Diploma in Executive Coaching (Hons); Diploma in Leadership (Hons); Fellow of Chartered Association of Certified Accountants; ECR 360.